DAY 17:
MARKETING:
YOUR DAILY EMAIL MARKETING PLAN
Here's a step-by-step checklist for an email marketing campaign specifically designed for engaging professionals, clients, and referral partners:
Email Marketing Magic Checklist
1. Send Appreciation Emails to Professionals
- Identify a list of professionals to appreciate (e.g., partners, colleagues, industry influencers).
- Craft personalized appreciation emails that highlight specific achievements or contributions.
- Schedule or send emails to a set number of professionals.
2. Send Appreciation Emails to Clients
- Create a list of clients to thank for their business and support.
- [Write personalized thank-you emails that reflect on their individual importance to your business.
- Send these emails to a designated number of clients.
3. Promote Networking via Social Media and Email
- Draft an email for your social media followers and email subscribers, suggesting you have valuable contacts to introduce.
- [Highlight the benefits of being connected with your network.
- Send this email to your combined social media and email list.
4. Monthly Call-to-Action for Buying or Selling
- Prepare an engaging email encouraging contacts to get in touch if they're considering buying or selling.
- Include success stories or testimonials to enhance credibility.
- Send this email once or twice a month to maintain interest without overwhelming your audience.
5. Solicit Introductions to Referral Partners
- Target specific clients who can introduce you to potential referral partners.
- Send personalized requests asking for introductions to these partners, outlining the mutual benefits.
- Limit the number of direct requests to maintain respect for your clients’ time and avoid appearing too aggressive.
By following this checklist, you can maintain regular, meaningful contact with your network, enhance relationships, and potentially grow your business through targeted, thoughtful email campaigns. Each step should be checked off as completed to keep track of your progress and ensure consistent engagement with your audience.