DAY 6:
PROSPECTING:
CREATING YOUR DREAM 100 LIST
Dream100 Challenge Checklist
Objective: Identify and connect with 100 key prospects to exponentially grow your business.
Step 1: Research Potential Prospects
- Identify industries relevant to your business.
- List potential prospects within these industries—aim for 100 entries.
- Gather detailed information for each prospect:
- Name
- Email address
- Mailing address
- Social media profiles
Step 2: Deep Dive into Each Prospect's Background
- Research each prospect's professional achievements and notable contributions.
- Document any key statistics or milestones they've achieved (e.g., revenue growth, awards).
- Save articles, interviews, or public mentions that highlight their accomplishments.
Step 3: Connect on Social Media
- Follow or connect with each prospect on relevant social media platforms.
- Engage with their posts to start establishing a connection (like, comment, or share).
Step 4: Prepare Customized Outreach Messages
- Draft personalized outreach emails or messages for each prospect.
- Highlight specific achievements or interests you admire.
- Clearly state how a potential partnership could be mutually beneficial.
- Prepare a brief introduction about yourself and your business.
Step 5: Send Initial Outreach
- Send out the personalized messages to each prospect.
- [Mark the date of initial contact next to each prospect’s name on your list.
Step 6: Follow-Up Schedule
- Set reminders for follow-up:
- 1 week after initial contact
- 2 weeks after initial contact
- 1 month after initial contact
- Keep a checkbox for each follow-up next to each prospect's name to track progress.
Step 7: Keep Engagement Active
- Continue to engage with prospects’ posts on social media.
- Share relevant content that might interest them to keep your connection active.
Step 8: Document Responses and Adjust Strategies
- Keep track of all responses received from prospects.
- Note any feedback or interest shown.
- Adjust your approach based on the feedback to enhance further communications.
Step 9: Review and Reflect
- At the end of your campaign, review the interactions with each prospect.
- Analyze what strategies worked best and identify areas for improvement.
- Plan future outreach phases based on lessons learned.
**Note**: Tailor each interaction to be as personal and relevant as possible to build genuine connections. Follow this checklist diligently, and adapt based on the dynamics of your interactions.